Boost Your Traffic with Article Marketing

Article marketing doesn’t have to take a lot of time. It doesn’t have to take weeks and weeks to get traffic. In fact, if you do not have the time with proper outsourcing, you can use article marketing to drive traffic to your website.

Do Your Keyword Research

The keyword research and title writing are the most important parts of the process. By and large, it’s best to do this yourself.

Aim for low competition keywords to start with. Yes, you can rank for high competition keywords in the long run, but if you’re looking for an instant traffic boost, go for the low-hanging fruit.

Pick out those keywords and write attention-catching titles for them. A reader should feel instantly drawn to the title just by reading it. Remember, it’s not just about rankings, it’s also about getting people to click on your listing once you’re ranked.

Find a Quality Writer You Trust

Find one or two quality writers that you can trust. Usually, you’ll have to go through five or six writers before you can find one or two that you will like.

Make sure they have first class English. Make sure their writing is grammatically correct and has personality. Check it against Copyscape for the first few submissions.

Also, pay attention to their response time. How long do they take to reply to emails? Is their work turned in early, on time or a little bit late? Their behavior early in the relationship is a good indicator of what it’ll be like working with them in the long run.

Find one or two outsourcers you feel confident outsourcing the article submissions to. You can use sources like or contact some of the writers on EzineArticles. If you would like to meet with someone local check out Craigslist. Craigslist has a section entitled gigs and you can either post an ad your are looking for a writer or see if there are any writers listed.

Create a Consistent Publishing Schedule

Create a consistent schedule for yourself when you want content published. For example, let’s say you want to publish two articles a week.

Create a list of topics and titles for your writer for each month. Make sure any questions about the assignment are answered before they start.

Monitor your website and see if you are receiving traffic from the articles that you have submitted. You should see some traffic right away and then you should continue submitting articles to keep the traffic flowing.

How to Promote Yourself with Article Directories

Article directories are websites that host free articles. These articles are usually put there by whoever owns the copyright to them as a promotion method. Each article has the owner’s byline placed under it so that those who read the article will know who wrote it (or at least who owns it) and will be able to get in contact with or visit their website for further information.

People who are interested in your product or service will see your article, view you as an expert in the subject, and will visit your website. Even if you cannot write or do not have any knowledge on the subject on which you are promoting (for example for you run an affiliate website), you can always hire a freelance writer to do the work for you. Getting quality articles written will be expensive up front, but they will pay for themselves in no time, either through affiliate sales or selling your own services.

Let’s take a real-life example. Imagine that you are an accountant working from home. You write an article on an accounting topic and place it on various article directories. Those who are looking for the subject you wrote about will read your article, see that you have the knowledge and skill that is needed to do a job for them, and visit your website or contact you via e-mail. Your article just gained you a new client who may use your services regularly.

Furthermore, since you have posted it on a free article directory, others who have affiliate websites about accounting will inevitably use your article for their website. Since they must attach your byline to it, this will bring you, even more exposure for every website that re-posts your article.

There are numerous article directories out there for you to utilize. Your bet best is to put a copy of each of your articles on everyone for maximum exposure. It will eventually help to bring more traffic and customers to your website, which will lead to new orders and more profits.