Article marketing doesn’t have to take a lot of time. It doesn’t have to take weeks and weeks to get traffic. In fact, if you do not have the time with proper outsourcing, you can use article marketing to drive traffic to your website.
Do Your Keyword Research
The keyword research and title writing are the most important parts of the process. By and large, it’s best to do this yourself.
Aim for low competition keywords to start with. Yes, you can rank for high competition keywords in the long run, but if you’re looking for an instant traffic boost, go for the low-hanging fruit.
Pick out those keywords and write attention-catching titles for them. A reader should feel instantly drawn to the title just by reading it. Remember, it’s not just about rankings, it’s also about getting people to click on your listing once you’re ranked.
Find a Quality Writer You Trust
Find one or two quality writers that you can trust. Usually, you’ll have to go through five or six writers before you can find one or two that you will like.
Make sure they have first class English. Make sure their writing is grammatically correct and has personality. Check it against Copyscape for the first few submissions.
Also, pay attention to their response time. How long do they take to reply to emails? Is their work turned in early, on time or a little bit late? Their behavior early in the relationship is a good indicator of what it’ll be like working with them in the long run.
Find one or two outsourcers you feel confident outsourcing the article submissions to. You can use sources like http://Iwriter.com or contact some of the writers on EzineArticles. If you would like to meet with someone local check out Craigslist. Craigslist has a section entitled gigs and you can either post an ad your are looking for a writer or see if there are any writers listed.
Create a Consistent Publishing Schedule
Create a consistent schedule for yourself when you want content published. For example, let’s say you want to publish two articles a week.
Create a list of topics and titles for your writer for each month. Make sure any questions about the assignment are answered before they start.
Monitor your website and see if you are receiving traffic from the articles that you have submitted. You should see some traffic right away and then you should continue submitting articles to keep the traffic flowing.