What is SEO Article Writing? – SEO Copywriting Explained

Many freelancers have questions about what is SEO; what is SEO copywriting; what is SEO writing. This article explains – in detail – what this is. And, how to make money from it as a freelance writer.

What is SEO?

SEO is an acronym for the phrase “search engine optimization.” Search engine optimization is all about doing specific things to your website to drive more traffic to it so that you can increase online sales – and traffic.

What are some of these “things?”

There are many, but here we will discuss what it is as it applies to freelance writers. And, this means writing text in a certain way so that web surfers (ie, internet users) can land on a particular site.

What is SEO As It Relates to Freelance Writers?

What freelance writers need to be concerned with is keywords. What are keywords? Keywords are the words and phrases that web surfers type in when they search for things online.

For example, let’s say you were interested in starting a foreclosure cleanup business. You may not know anything about it other than foreclosures are hot in the news right now and you are interested in starting this kind of company.

So, you log onto your favorite search engine, (eg, Google, Yahoo! MSN, etc.) and type in the keywords “foreclosure cleaning business” or “foreclosure cleaning” or “foreclosure cleanup” or some other relevant keyword phrase.

Note: When you type words into a search engine to find something on the internet, the words you type in are called a keyword (one word) or a keyword phrase (two or more words with commas in between).

How Businesses Get to the Top of Search Engine Results

When you type in these words and hit “ENTER”, a bunch of sites pop up and you start to surf (ie, click on the results) and start investigating the sites to see if they have the information you need.

The sites that pop up are the results that search engines like Google, Yahoo, MSN, et al think are the most relevant to the keyword phrase (aka search phrase) you typed in. Companies pay a lot of money to be among the first two or three pages in the results that search engines return.

Why SEO Copywriters are So In Demand and How They Make Their Money

One of the ways they get to pop up in the first two or three pages of results is to have relevant text that contains the proper keyword phrases. And, this is where you as an SEO copywriter can make a lot of money. You write the text that their site needs to pop up high in search engine results.

Many times, companies will simply give you a bunch of keyword phrases and let you write what you want — as long as it’s a certain length (usually 300-500 words).

There are many freelance writers – hundreds of thousands, if not a few million. BUT, only a tiny minority know what SEO is and how to write this type of copy. And, this is why they’re so in demand.

SEO copywriters have an in-demand skill. And, as more and more companies move larger portions of their advertising budgets to internet marketing, there is an even greater demand for their skills.

In the SearcheEngineWatch article, The SEO Copywriter: Wordsmithing the Web, William Flaiz, underscores the importance of an SEO copywriter. He writes:

“The role of the agency SEO copywriter is unique because…. Suddenly, the writer must optimize press releases, craft articles for social news, monitor social network communications, and develop wiki content…. a strong SEO copywriter is adaptable and capable of internalizing a lot of new information extremely quickly. These unique individuals have fast become the backbone of many SEO engagements. If content is king, then they [SEO copywriters] are the kingmakers.”

And this is why SEO copywriters can charge a premium for their services. If you’re looking for a way to start or maximize your income as an online freelance writer, then SEO copywriting is they way to go.



Source by Yuwanda Black

Pro’s and Con’s of Becoming a Technical Writer

A technical writer is one who writes or rewrites technical pieces into a simpler form which can be easily understood by an average person. To become a technical writer, you would need to have the passion for writing and the liking for different industries, technical terms, and technology and so on. Like every other career, there are always two sides to becoming a technical writer, the pros and the cons.

The upside of this career is that it is currently at high demand; hence jobs are readily available in many different sectors. Also, this jobs yields a good pay and it increases with experience. On an average, a good and well experienced technical writer would be able to make a ballpark figure of about $90,000 a year.

In addition to that, another contributing factor to the pro list of this career is that it comes with many opportunities to discover the various gadgets, machinery, terms and technology advancements of our current times. This job would give you a great amount of exposure which would not only widen your general knowledge but allow you to be one of the first few to know about new products and services. Furthermore, by taking up this job, you would have the chance to pick the method of your job. Be it the 9-5 job at the desk or if you find that too mundane you could always opt for a job as a freelancer.

The downside of this job is that you would have to constantly make room for rejection. The writing world is one that is tough and competitive and you could easily be turned down if another person has got more experience or a better education. Besides that, your work would be one that leads you to live a mundane and lonely work lifestyle. This is so because you would be required to spend many hours alone writing and editing your article.

All jobs have got their ups and downs and it is up to you to weigh them out and make your decision based on that. So consider these points and take your career to the path your heart calls for.



Source by Rowena Fernandez

3 Components Of Writing

If you keep these 3 components in mind while writing, you will have a more complete story. In general, you are looking at each component representing a section of the work. If you divided the work, whether article or story, into 4 equal sections, then the first component (BEGINNING) will equal about 1/4 of the work. The second component (MIDDLE) will represent 2/4 or 1/2 of the total work. The third component (END) will represent the last 1/4 of the work. Keep in mind, this is just an approximate division; every work will be different.

1 – BEGINNING:

  • The introduction to the work or story.
  • Depending on the topic of the work, this section may be short or long, but will be less than the middle.
  • In non-fiction, the beginning will serve as a “set up” to introduce the reader to the topic and give a brief outline or suggestion of what to expect in the rest of the work.
  • It may be used to tease the reader or to present a view into the characters, setting and plot.

2 – MIDDLE:

  • The exposition of characters, events, action, plot, research and main points of the work. This takes up the majority of the work.
  • In non-fiction, the middle will explain all theories, points, beliefs, facts, history etc. of the topic. This section will explore in great depth each of the points, usually sectioned by chapter (if a book).
  • This is where the writer will focus most of his or her attention. He will ask and answer questions, usually from either a teaching/education perspective or an informative perspective. Think of a math text book versus Grandma’s memoir.
  • In fiction, the middle will explore the plot and parallel subplots more deeply. This is where the main antagonist (the enemy-person, circumstance, disease etc), plus other secondary and more minor characters will be introduced and explored more fully. In crime/mystery and suspense, the killer’s identity will be foreshadowed in this section.
  • Foreshadowing, conflict, pacing, dialogue, red herrings and character development are key in this section. Conflict will play a vital role here. Numerous conflicts up the ‘danger’ element.
  • Just when everything seems to be working in favor of the main character (protagonist), something will happen to throw off the balance and rev up the action. This is true of all genres.

3 – END:

  • The conclusion of the work or story; the wrap up of events. Usually the shortest component.
  • In non-fiction, the end will wrap up the main points and beliefs of the writer.
  • This section will serve to emphasize why the writer chose this topic and what the main reason is for writing about it.
  • In fiction, the end will come to a climax where action and threat is of utmost importance.
  • A main conflict is revealed: such as the identity of a killer, a love interest, the truth of a mystery or a self-realization for the character.
  • Resolution occurs and someone loses, someone wins. Loose ends are tied up. The reader is left feeling that all is explained, or at least most (a twist at the end is popular with series.)

©2007 Cheryl Kaye Tardif



Source by Cheryl Kaye Tardif

Objectivity in Technical Writing – Why It's Important

What is objectivity? How to keep technical writing objective? How to maintain the objectivity? These are some of the questions, we will find answers to. Objectivity in writing means that the author or writer explains or discusses on a topic without subjectivity. It is an unbiased mental attitude.

Subjectivity in writing reflect to the text that contains writer's personal opinion, use of I, We, and their feelings. Therefore, it can be said that objectivity is to keep subjectivity away from the writing.

Example of objectivity is "SnagIt is an effective and useful screen capturing tool". If this sentence was to be written in a subject format, it would be something like this; "I find SnagIt a very useful tool for screen capturing". According to many experts like Ugur Akinci, Ph.D. "Very" kills the objectivity of a sentence and that it can be much better without this word.

Importance of Objectivity in Technical Writing

Technical Writing is about explaining or describing an objective fact, information, or procedure. It does not deal with human emotions, sentiments, or expressions; It would be likely to say that technical writing is objective.

There are three categories in technical writing, User Documentation, Software Documentation, and Technology Marketing Documentation. These categories involve products, applications, software, and machines and writers, specifically technical writers who can not pronounce their personal experiences and emotions for them. The writers have to be impersonal and objective in order to convey the product effectively.

For example, I have an IP phone set to describe its features and procedures; I should rather use an instructional voice for the users than telling them how I use it. Users want to see what is the 'action' and not the 'actor' because the position where they stand, they are actors themselves. They do not need to see a competitor sitting next to them.

Users' interest in the documents is the motive behind technical writing, which fairly and expressly should be objective and clear. The more objective is a technical document, the more it is easy to follow the words. Objectivity also changes with the level of users, ie layman, experienced, and technical along with the three categories of technical writing.

Prominent Features of Objectivity

The following features can help you maintain objectivity in the documents.

  1. Objectivity results in no jargon and useless words
  2. Objectivity allows to differentiate between the words used in technical document, end-user, and marketing documents
  3. It shows the product upfront, instead of the writer
  4. Objectivity comes with Passive Voice
  5. Active Voice is used barely



Source by Rafia Shujaat

The Advantage of Using Feedback Form to Improve Customer Service

Feedback Form is one excellent medium for gathering comments, suggestions and customers’ views about your business. It is a good way of knowing how you are faring in your customer service.

If you have a feedback form attached to your website, you deliberately provide a gateway for continuous customer engagement. Of course, it is assumed that garnering more information from your customers through the feedback form means that you are actively responding to the information submitted to you.

With the ongoing trend where most of your customers are buying or shopping online, it is very important that your website has feedback form. It is also important that you must be candid about how you deal with the feedbacks being submitted to you.

Make sure that your feedback form is accessed easily. Offer several ways in which your customers could give their feedback. The customary feedback form will do but you must also provide email address, fax number, mobile and land phone. You may place an invitation for your customers to visit you personally if they wanted to.

Customers would be delighted to read your gracious attitude when after they submitted the feedback form they filled up a message of appreciation would pop up to welcome their comments. This creates the impression that your customers have great part in shaping your business as you express your gratitude and you are happy to act on their feedback.

Some sites provide animation and video to spark the interest of their customers to fill up the feedback form. For them, getting feedback from their clients is their way of gauging how they may improve their customer service. It is also through this feedback mechanism where they learn about the status of their products, especially those newly launched.

Feedback form could be presented as a poll where customers could tick their choice for the specific matter that you are presenting. You may opt to provide venue for discussing further their opinion.

Take note that you must be able to collate the information gathered through your feedback form and provide immediate actions, especially to feedbacks that need urgent response.

Expect more customer engagement when they are getting responses for the feedback that they submit to you. Meaning, you must clearly state in your website how your company responds to customer feedback. Present a customer-friendly feedback policy that is easy to read, understand and follow.

Don’t fret about the thought of being inundated with customer feedbacks, the effort and expenses to process the information. Think about what your business can gain successfully in your customer service engagement if you have a solid feedback form system.

Find the interactive feedback form that provides complete portal for getting customer comments and suggestions that is vital for improving your customer service engagement. Make use of innovative customer feedback form program that enables you to process and update information that comes through your site and other media.



Source by Jonan Castillon