So Exactly What Is Copywriting

Generally speaking it is writing that promotes a person, opportunity, opinion or idea. Since we’re talking about websites, we’ll just assume the writing will be on a website (and this will be referred to as search engine optimization copy). There are of course other mediums that use copywriting and copywriters – radio commericals, (more…)

Salescopy layout

Writing sales copy isn’t all about content. It is also about presentation. If you picked up a brochure on a table and all you saw was one giant paragraph, odds are you would put it right back without reading it much. In this multimedia age, people expect to be fed information in a (more…)